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| How do you prefer to be contacted?* |
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1. Here are some general statements on opinions about food,
health and cooking. Please indicate how much you agree or disagree with each
statement.
(SELECT ONE ANSWER FOR EACH STATEMENT.) *
1(Strongly Disagree)
2 (Disagree)
3 (Neither Agree nor Disagree)
4(Agree)
5(Strongly Agree)
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| Strongly Disagree |
Disagree |
Neither Agree nor Disagree |
Agree |
Strongly Agree |
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| A. Cooking great meals is a way to show my family I care: |
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| B. Meals with family are a very important part of my life: |
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| C. I love to cook: |
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| D. In my family we’re always trying new types of foods or recipes: |
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| E. I try to prepare different types of ethnic foods: |
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| F. The meals I cook are usually pretty simple: |
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| G. I keep up on food trends: |
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| H. I try to buy natural foods with little/no preservatives: |
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| I. I make convenient meals because they let me spend more time with my family: |
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J. More than just a meal, it’s an experience:
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2. Which of the following pasta sauce brands do you use most often? (SELECT ONE
ANSWER.)*
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3. Pasta sauces come in many different flavors. When
purchasing pasta sauce, do you typically buy one variety (such as tomato &
basil only) or do you purchase several varieties of pasta sauces? (SELECT ONE
ANSWER)*
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4. Which of the following types of pasta sauces do you usually
purchase? (SELECT ALL THAT APPLY)*
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5. Do you typically mix different varieties of sauces together
to create a unique taste of your own? (SELECT ONE ANSWER).*
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6. Here is a list of characteristics that pasta sauces may
have. As you read each one, please mark the number that best indicates how
desirable that characteristic is to you. The more desirable you find a
characteristic, the higher the number you should give it. You can select any
number from 1 to 9, please read each statement carefully and then mark the
number closest to your opinion.
(SELECT ONE ANSWER FOR EACH STATEMENT.)*
1 - 4 (Not Desirable)
5 - 6 (Neither Desirable Nor Undesirable)
7 - 9 (Extremely Desirable)
| A. Is made with fresh tomatoes: |
| Not Desirable |
Neither Desirable Nor
Undesirable |
Extremely Desirable |
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| B. Is recommended by Italians: |
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| C. Is chunky: |
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| D. Has added sugar: |
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| E. Is usually on sale: |
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| F. Is healthy/nutritious: |
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| G. Is organic: |
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7. What is the last level of education you have completed? (PLEASE CHOOSE ONE)*
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8. Which of these ranges includes your household's total
annual income?(PLEASE CHOOSE ONE)*
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